The IOco Reverse or Backward Umbrella, with designs by Dani Till, not only look stunning with her watercolours on the outside when down and on the underside when in use, there is an added third fused inner layer with a sun safe UPF50 PLUS rating. This means it provides both UVA and UVB protection for 98% of harmful UV rays. Now your upside down umbrella can protect you on both sunny and rainy days. So, whether there is a shower, rain, cloud or sun, you are now shielded from the harsh Australian weather.
This IOco Reverse umbrella has innovative features that make the traditional umbrella obsolete:
The majority of skin cancers in Australia are caused by exposure to UV radiation. Skin Cancer is the fourth most common diagnosed cancer in Australia and in 2022, the Cancer Council launched a new campaign, called 'Check the UV' to promote the awareness of the UV Index.
The UV Index is a tool you can use to protect yourself from UV radiation. It educates us on the times during the day that you need to create a barrier for your skin. The IOco compact Mini Umbrella's UPF 50+ sun protection layer shields you from the harsh UV rays and will also keep you cooler from the hot sun while looking fine :)
We are proud to present our NEW Australiana collaboration with Victorian artist - Dani Till
Dani Till is an Australian award winning Gippsland artist who is passionate about Australian flora and fauna and loves to bring them to life with watercolours.